As the new Design Club faculty advisor, I created a poster to advertise the first meeting, referencing the process of an earlier poster but with a different result in mind.
The first iteration of the student-run American University Design Club kicked off in 2007 with a photographic poster designed by Prof. Kate Resnick. She photographed typography in 3D space through use of transparencies, a toaster grill, binder clips, and a light box; the process was documented on the poster itself. When I took the position in the fall of 2014, I created a poster to once again jumpstart the club using many of the same materials and a similar premise, but with a different vision for the end result.
In a similar fashion to the 2007 poster, I printed words on transparency film and set up a miniature stage by hanging them from a wire shelving unit. Instead of a light box, however, I moved a strip of 7-color LEDs in the background to create patterns of light, aiming for a more energetic, motion-infused image. Much experimentation followed as I varied the exposure settings, the placement of the type, depth of field, the number and color of LEDs, and pattern of motion.
I selected two out of the hundreds of images shot to create posters for the design wing of the Katzen Arts Center. As a major consideration of mine was to get students excited about design as a fun and accessible craft, I was open about discussing my process for building the poster setup using inexpensive office supplies.
To reflect the club’s relaunch on social media, I adapted the poster photography into an icon and banner image to refresh the club’s look on Twitter in advance of the initial meeting.