Design Club Kickoff


Event Poster

As the new Design Club faculty advisor, I created a poster to advertise the first meeting, referencing the process of an earlier poster but with a different result in mind.

2007 Design Club Poster by Kate Resnick

Kate Resnick’s original 2007 Design Club poster.

The first iteration of the student-run American University Design Club kicked off in 2007 with a photographic poster designed by Prof. Kate Resnick. She photographed typography in 3D space through use of transparencies, a toaster grill, binder clips, and a light box; the process was documented on the poster itself. When I took the position in the fall of 2014, I created a poster to once again jumpstart the club using many of the same materials and a similar premise, but with a different vision for the end result.

In a similar fashion to the 2007 poster, I printed words on transparency film and set up a miniature stage by hanging them from a wire shelving unit. Instead of a light box, however, I moved a strip of 7-color LEDs in the background to create patterns of light, aiming for a more energetic, motion-infused image. Much experimentation followed as I varied the exposure settings, the placement of the type, depth of field, the number and color of LEDs, and pattern of motion.

Poster shoot setup with wire shoe rack, binder clips, transparencies, and LED lights.

Photo of Design Club text with zigzagged rainbow lights in background

Photo of the word Design with array of green lights in background

Photo of Design Club text with orange lights in background

Photo of AU Design logo with blue lights

Photo of Design Club text, AU Design logo, and bright golden lights in the background

Photo of AU Design logo with white, red, yellow, and green streaks of light from upper left to lower right

I selected two out of the hundreds of images shot to create posters for the design wing of the Katzen Arts Center. As a major consideration of mine was to get students excited about design as a fun and accessible craft, I was open about discussing my process for building the poster setup using inexpensive office supplies.

First club poster, pink with aqua and red streaks of light in the background, with text Design Club and event information below

Second club poster, black with multicolor streaks of light in the background, with text Design Club and event information below

To reflect the club’s relaunch on social media, I adapted the poster photography into an icon and banner image to refresh the club’s look on Twitter in advance of the initial meeting.

club-twitter